SMBs Correspond to Considerable Excuse for Comcast, Other Cable Providers
Cable operator Comcast is making a submit for the metier of SMBs by bundling services including corporate e-mail and information sharing with its high-speed Internet service. Comcast testament too arrange round-the-clock tech support. Interpret this article approximately how other cable providers can exaggeration their SMB complication bundling services.
I blogged back in Nov about Comcast's decision to bundle services such as e-mail and string sharing with its high-speed Internet offering in the hopes of winning added bag from SMBs.
Now there's an update, with Cable Digital Announcement reporting that Comcast is planning "a large unveiling" of the brand-new product this month. The article cites a Sanford C. Bernstein & Co. Inc. report, which says that the cable convention is gearing up for a full-blown and simultaneous deployment across all of its systems rather than rolling it gone in stages, as has been bounteous popular with other Comcast product introductions.
The relatively close rollout may be to appease Comcast executives agnate COO Steve Burke, who on a fresh emoluments phone expressed dissatisfaction with the company's efforts to sell line services to SMBs.
Though the SMB environment of Comcast's episode grew 46 percent from 2006 to 2007, the corporation wants to espy all the more stronger growth. According to Cable Digital News, execs mentioned a revenue oppose of $2.5 billion by 2011, up from $384 million behind year.
IT Event Border blogger Carl Weinschenk says that SMBs demonstrate an expressly ripe opportunity for cable companies cherish Comcast. Weinschenk writes:
(SMBs) carry traditionally been underserved by the bell production considering of altitudinous acquisition costs and the disparity in acquaintance between telco engineers, who are accustomed to dealing with enterprise scientific experts , and the relatively low telephony sophistication of SMBs.
Weinschenk's blog is packed with extremely details on how cable companies may be able to woo SMBs and some bullish expectations from analysts on their abilities to end so.
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Published: March 8, 2008